S&T Bank - Competitor Audit

(Narwhal Digital)

  • Segmented audience & crafted buyer personas for targeted outreach.

  • Analyzed competitors across organic, paid, & brand positioning to optimize resource allocation.

  • Enhanced SEO & content for improved search visibility & organic ranking.

  • Implemented a data-driven paid & organic strategy to outmaneuver competitors & drive traffic.

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Hillsong College - Brand Consulting/Product Development

  • Consulted with product leads and designers to develop the brand’s extension into online education

  • Initiated key product innovations with global rollout strategies that increased digital lead generation by 60%

  • Generated 80% growth in web traffic and brand awareness year on year by developing and skillfully implementing multichannel digital marketing strategies: including SEO, SEM, and Social Media marketing.