Hillsong College - Organic Product Marketing

• Developed branding, position, voice, and product to align with existing brand while extending the brand into the realm of online education.

• Provided voiceovers for global campaign rollout on social media and TV

• Initiated key product innovations with global rollout strategies that increased digital lead generation by 60%

• Generated 80% growth in web traffic and brand awareness year on year by developing and skillfully implementing multichannel digital marketing strategies: including SEO, SEM, and Social Media marketing.

• Increased impressions and shares by 82% globally with product launch